Program Mission, Vision, Values & Goals

Mission - The DeVos Sport Business Management Program is to provide a comprehensive curriculum with a unique, team-based, integrative business approach and a global sports network in a hands-on environment. Our graduates are business leaders committed to using the power of sport to improve life in a more inclusive society.

Vision - The vision of the DeVos Sport Business Management Program is that it is the premier "living classroom" in sport business management education.

Values - The core values of the DeVos Sport Business Management Program Education are:

• Ethical and Moral Principles
• Leadership
• Character Development
• Teamwork
• Access and Inclusion
• Sportsmanship
• Community Service
• Citizenship
• Partnerships

Goals - The Master's in Sport Business Management Program seeks to develop professionals who:

• Have critical sports business management knowledge and skills.
• Have a commitment for using sport to improve life in society.
• Have well developed leadership abilities.
• Understand the relationship between sport and social issues and the business of sport both nationally and internationally.
  Have uncompromising ethical standards.
• Understand and embrace the strengths and complexities of a diverse workforce as an actual component of overall business strategy.
• Can develop and implement integrated marketing plans.
• Can develop a business plan.
• Can optimize the use of the technology.
• Can develop and implement fundraising strategies.
• Understand concepts of the legal system as they impact sports business.
• Can design and carry out research necessary to make successful management and business decisions.
• Have had a significant management experience in the business of sport.
• Have worked as a team with fellow students on a meaningful sports business project from conception through implementation.
• Have developed a network in the sports industry.
• Can develop and manage community service programs.