Alex has more than 20 years' experience in professional sports management. In his current position, he oversees the day-to-day business operations of the Orlando Magic. Under his leadership, the club had the largest ticket increase in attendance in the NBA, sold the most new season tickets in the league, experienced the largest group sales effort in team history and reached the highest season ticket renewal rate over the last seven years. Alex is active in the community and was instrumental in helping to secure a new state-of-the-art events center in Orlando. He serves on the College of Business Administration Dean's Executive Council.