Marketing BSBA
UCF Marketing graduates will be able to:
Discipline Specific Knowledge, Skills, Behavior and Values Outcomes
- Demonstrate knowledge of marketing terminology, the foundations of marketing strategy, and the elements of a marketing plan.
- Solve marketing related problems including, but not limited to, the application of pricing tactics and calculating markups, markdowns, and break-even points.
- Make decisions based on ethical knowledge.
- Demonstrate an awareness of global and cultural differences in marketing practice.
- Apply the appropriate information technologies to specified marketing situations.
- Work cooperatively in group settings to solve marketing problems.
Critical Thinking Outcomes
- Demonstrate critical thinking skills by analyzing marketing problems, applying proper logic, assessing the quality/validity of data, and formulating valid conclusions based on the analysis.
- Evaluate and recommend marketing strategies and programs.
Communication Outcome
- Produce professional written and oral communications related to marketing.
Assessment of Marketing Outcomes
These outcomes will be assessed using a variety of assessment methods, including:
- Exams
- Individual and team projects
- Written papers
- Oral presentations
- Case studies
|